Services

The Outlet-Census survey provides the most accurate year-to-year picture of the retail industry in specific countries. For example, we use a national outlet census to gather data from all 13,832 Romanian settlements and over 100,000 outlets so you can pursue untapped opportunities and avoid making critical mistakes.

We use data collection best practices and industry-leading reporting techniques to provide:

• Total number of active outlets (including HORECA)
• Outlet locations using GPS coordinates
• Comprehensive outlet picture monitoring
• Outlet details: outlet address, type, selling area, and more

Monitor a customizable list of over 70 product categories including: Food, Non-Food and Beverages.

The key to growth is understanding your relative market position. CEOs and other top managers know the pressure of trying to identify new market opportunities. Fortunately, real-time data is the key to unlocking market share. By continuously monitoring market trends and competition, we enable your business to make strategic growth decisions in your industry.

Market Vector closely observes and reports changes in Modern and Traditional Trade channels as well as HORECA distribution channels. We rely on the following key company performance indicators to provide you with the most accurate data:

• Total market size and evolution
• Market share
• Distribution level (handling, stocking and out of stock, in both numeric and weighted terms)
• Pricing and stock rotation
• Share in handlers

Our reporting tools are user-friendly and allow deep analysis to a high degree of data granularity. See data reported at the SKU level within specific categories. View results by outlet type, by customized distribution region, and more.

You asked, we delivered: Market Vector developed Market Execution services to make data and trend discoveries practical. Gain access to a suite of in-store details: from basic SKU presence and shelf price to complex planogram implementation.

For example, we can reach up to 8,000 stores monthly in Romania, with daily and weekly reporting available upon request. Results are reported through a customized software application developed in-house. In-store pictures are also provided within the application to enable detailed analysis of product presence, merchandising standards, or POSMs.

We prioritize careful exactness on all city or region (urban/rural) reports. The store cluster is based either on client listings or on random selection from within the covered territory.

Maximize your sales by applying data where it counts.

In our effort to provide analytical support to our clients, we have made modeling analysis a distinct service in our suite of data services. This is our most customizable offering, starting from basic forecasting and price elasticities to more complex analysis of assortment optimization and distribution efficiency. Market Vector offers clients a complete view of the market and helps rapidly identify business growth opportunities.

Our models are based on row data collected from our panel stores as well as store-level scanning data received weekly from our retail partners.